Mass media and culture

“Mass media became one of the main sources of popular culture in modern capitalist society. Media, however, not only entertains and offers news to people, but also transfers the stereotypes, beliefs and values of the society to reproduce the existing order of social life.”    
                                   --Lily Gataullina

http://otrazhenie.wordpress.com/2013/01/24/negative-portrayal-of-women-and-men-in-mass-media/