The article, Running On The Spot: NZ’s Record in News Media Gender Equity is apart of the Global Media Monitoring Project. The Global Media Monitoring Project was established in 1995 and currently contains 108 countries. The Global Media Monitoring Project or GMMP is the longest-running gender audit in the news. (M. Comrie, K. McMillan).
This article, apart of the massive Global Media Monitoring Project, focuses on gender inequality in the news media. The authors, Margie Comrie and Kate McMillian, particularly study the representation of gender in New Zealand’s news media. “The findings demonstrate that gender inequality remains a defining characteristic of daily news content around the world. It is concerning that in 15 years of the GMMP, New Zealand has generally stood still while overall GMMP results show a continuing steady increase in the number of women featuring as news subjects and reporters,” (M. Comrie at al. p.196). Despite the increase in female reporters in New Zealand, the authors discovered the number of females as news subjects was stagnant.
News media in New Zealand does not air diverse perspective and is therefore bias. The study found the news media lacks female perspectives and experience in the majority of news topics; females are “nearly absent” in sport and political news. Interesting, when females were featured as the subject of news stories, they were the victims.
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