Bias consumers and contentious consumers

Recent research suggests there are two types of consumers. The first are biased consumers who seek products (news in this case) that confirm their beliefs. The second is a contentious consumer. This consumer seeks information and cross references to depict slants in the news. The link below below explores farther.







http://web.a.ebscohost.com.gold.worcester.edu/ehost/pdfviewer/pdfviewer?sid=5642c461-5aab-484f-abd6-fbac1c3726ca%40sessionmgr4001&vid=6&hid=4214